Bannerblog - Latest Comments in Apple: Satisfaction Meter

Re: Apple: Satisfaction Meter

beeferswisser — Fri, 21 Nov 2008 13:27:07 -0000

A few years back I remember trafficking an ad to the Yahoo networks homepage "masthead east" (smaller unit with no sound)that was 400K for the day. Granted, Yahoo is going to charge more than the NYT, but 200k seems more accurate to me.

Re: Apple: Satisfaction Meter

scott — Fri, 21 Nov 2008 13:17:41 -0000

wow. they actually included a call to action at the end of their banner.

Re: Apple: Satisfaction Meter

tetuanrp — Thu, 20 Nov 2008 15:27:55 -0000

Actually upwards of 200k . . .

Re: Apple: Satisfaction Meter

Carolyn — Thu, 20 Nov 2008 13:57:22 -0000

If this is a fixed roadblock on the homepage and lets say they get like 500K visits in one day... it would be about $20K to own those spots for the day. That's my educated guess anyway : )

Re: Apple: Satisfaction Meter

Tom Buchok — Wed, 19 Nov 2008 13:34:17 -0000

I was thinking about media costs, as well, after seeing this yesterday. I'll try my best to get a cost range, but input would be greatly appreciated:

START: Let's make this easy and assume they ran these ads on CNN.com, NYTimes.com and Wall Street Journal (WSJ.com):

a) CNN.com daily uniques --
~5MM (Source: TechCrunch, http://tinyurl.com/5nt4jj)

b) NYTimes daily uniques --
~66MM (Source: Editor & Publisher, http://tinyurl.com/5kqr5o)

c) WSJ.com daily uniques --
~236M (Source: Dallas Morning News, http://tinyurl.com/6xnwfv)

===
TOTAL UNIQUES: 5,302,000
===

Guessing the CPM on these sites is the tricky part. TBWA/Chiat/Day probably has a good relationship with all three sites as they likely run ads in their offline equivalents. Let's account for some savvy negotiations and say the CPM is in the range of $15 - 40 per site for this placement.

And in this big of a buy, I'll bet that the publisher site is covering the PointRoll serving fee, but we can put this in the range of $0 - $2.50.

LOW estimate: 5302M * $15 = $79,530 per site
HIGH estimate: 5302M * ($40 + $2.50) = $225,355 per site

===
LOW TOTAL COST = $238,590 USD

HIGH TOTAL COST = $676,065 USD
===
Conversions:
AUD range $366,892 to $1,039,620

EUR range €188,698 to €534,692

GBP range £158,048 to £447,843

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It'd be great to get some other input here because I've made some broad (probably inane) assumptions. Anyone else have thoughts?
***

Re: Apple: Satisfaction Meter

Michiel Ebberink — Wed, 19 Nov 2008 05:19:55 -0000

Very over indeed. Banner isn't that fancy....and the pc guy is making fun of the Apple guy.