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Lipton: Relief
That said. I'm walking away knowing EXACTLY what the product does, and at the end of the day that's all it needs to do.
Wish the tires would spin a little faster and continue spinning if I flicked hard, but all in all, well done.
Solid call to action, as well.
What I was saying was that the payoff could have differed depending on which way you spun them (e.g. if the CTA was lowered in from the top or lifted up from the bottom to conclude the banner) that way it would feel that you were actually achieving something by interacting.