The first multi-user banners were done in 2004 by Modem Media. Lead inventor/Creative Director was Mark Galley (now founder of Spitfire Interactive, www.spitfireinteractive.com.) M. Tait and team were also vital players from the tech side.
Implemented by Heineken in 2004 (12-Pack Digital Download campaign) and again in 2005 (Music For Life campaign.) Simultaneously across many web properties (MSN, Yahoo, ESPN, more), the banners matched users together from across the country. There, they played music trivia against each other to win music downloads, concert tix, subscriptions to Rolling Stone and more. Along the way, the players in the banner could talk smack, opt in to programs, visit a scoreboard, forward to friends, etc. Technology was then called, "humanaction" which stemmed from Flash introducing a Comm Server in version 6. Humanaction technology was submitted for a patent in 2003. Both executions won a great deal of awards and were featured in many trades.
So, multi-user (or "networked banners" as they were often called back then) have been around for a long time and hold many possibilities. Now with the influx of social networking, you're sure to see a lot more of what first debuted in 2004. Just hoping to clarify...
humanaction
· 6 months ago
It takes a couple minutes to download, but you can link to a Spitfire Interactive video case study which shows the 2 Heineken executions at: http://spitfireinteractive.com/head2head
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http://itunes.apple.com/WebObjects/MZStore.woa/...
Implemented by Heineken in 2004 (12-Pack Digital Download campaign) and again in 2005 (Music For Life campaign.) Simultaneously across many web properties (MSN, Yahoo, ESPN, more), the banners matched users together from across the country. There, they played music trivia against each other to win music downloads, concert tix, subscriptions to Rolling Stone and more. Along the way, the players in the banner could talk smack, opt in to programs, visit a scoreboard, forward to friends, etc. Technology was then called, "humanaction" which stemmed from Flash introducing a Comm Server in version 6. Humanaction technology was submitted for a patent in 2003. Both executions won a great deal of awards and were featured in many trades.
So, multi-user (or "networked banners" as they were often called back then) have been around for a long time and hold many possibilities. Now with the influx of social networking, you're sure to see a lot more of what first debuted in 2004. Just hoping to clarify...