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http://www.bannerblog.com.au/2008/07/mentos_kiss_clock.php -
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Lipton: Relief
what does that say about bbh's confidence in this creative. i have had 3 concepts on here and have really enjoyed feedback received.
If the criticism can't be taken - good, bad or constructive - then the agency shouldn't be posting.
Now, for my opinion: the banner isn't all that. It's not interactive and the boy/girl look uncomfortable. It doesn't have a call to action beyond the download and if this is part of a larger campaign then it's failing to include itself in the customer journey (a very important part of advertising regardless of media).
The agency (BBH in this case) appears to not want anyone to comment on their work - how arrogant of them to state such a thing. I'm sad to see that Bannerblog seems to want to bow down to this request rather than tell the agency they have to put up with negative as well as positive comments.
Sure, some people flame or just say it's rubbish, but they are entitled to that opinion; if this site and those that post creative on it aren't able to handle people's opinions (whether they agree with them or not) then that's sad. I'd simply ignore them.
And good that Disqus doesn't allow comments to be turned off. Censorship is a dangerous game to play and, IMHO, would make Bannerblog a place that is out only for its own means.
It was actually me that suggested to turn off comments. I asked "why didnt you submit these" and it was more the anon negative comments. Like yourself "name", many people post without revealing their identity. This means people sometimes are vicious for no reason just because they have an axe to grind. If everyone posted their real identity we'd be fine. This was a huge issue MC posting comments about work for the sake of being a twat. If people knew exactly who was saying what it'd be easier to take the critism.
So it wasn't a case of me bowing down it was a case of Bannerblog being flexible to make sure everyone gets to see interesting examples of work. I made note to say comments were turned off to show other agencies who have been holding back that you have this option. It's even listed in the submit page.
This is a blog not the NPR :)
So please don't think less of us at Bannerblog, we're just trying to get more banners to show off. If you can't comment on a couple take a chill pill.
It seems a shame that agencies are not posting simply because someone might say "it's crap", or "meh", or whatever else people say, but that's the nature of the Web. Personally, I'd ignore it or ask for more information from the commentator.
The best way to get around this is to ask people to register with Bannerblog, that way there could be no hiding as the site would have access to each person's profile and, should comments not meet the site's approval, the person could be warned and, if they really were obnoxious, banned for a short time.
Comments used to be moderated anyway, so why weren't the comments that 'you' deemed twa-ish deleted?
And, if you say you can prevent comments being posted to entice other agencies, well that's back-fired and it seems to me that many people are unhappy about comments being off than they are about this rather lacklustre ad.
The new system is much better at getting rid of that and also allowing better discussion. Like replying directly to a comment.
Registering with Disqus takes 2 minutes and you can claim old comments too under different names. It allows better control over comments ie you can edit them easily.
Download to my PC? Why? My phone? Why?
BBH, stick to doing what you do well: spending over-inflated budgets on TV, that old medium no one under 35 watches anymore.
F$%K off!
a doubt, the most important of your site, is unhappy with your decision.
it's your site, so you can do whatever you want, but people can go
elsewhere.
I'll definetly keep this is mind for when I next get asked or offer to turn of comments (not that I can right now). I love the comments and this new system has increased them by 90% but I love the banners more.
To quote Bon Jovi "Everything I do.... I do it for you"
VO: No little cinnamon gum lasts as long as Extra, extra long lasting chewing gun. Extra lasts an extra, extra long time.
I can still remember that VO-- almost exactly-- from about 1990. TVC shows train leaving while couple are still kissing goodbye. Or while play has stopped and audience already left.